Still Life: the importance of good design in graphics

Many people are unaware how indelibly graphic design directs and influences communication. Its effect lies in every line, colour and shape that underpins either word or pictorial message conveyed. Design is prevalent in every aspect of our modern experience – from a postage stamp to a newspaper, from a label to a billboard. Design lies […]

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Social Media Marketing: are you really building sound customer relations?

There’s a low rumble under social media marketing – and it’s beginning to reach the delicate ears of marketers who have been punting social media as the promised land of abundant return. What is true is that social media cannot be ignored. It is a powerful arm of advertising with global potential that can connect […]

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Top 100 Employers: how did they get there? 

“To improve its culture, a company must first define its purpose: Why does it exist, and what greater good does it serve?”  ~ Steve Howe A few years ago, being a sought-after employer meant no more than offering market-related salaries and benefits, and fair potential for promotion. A list of conventional company values were measured […]

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Media Buying: intelligent targeting versus trends

One of the biggest challenges in marketing has always been finding the right audience for your valuable message. Targeting is not new – but it has been an arduous process of market research, interviewing, questionnaires, etc. – or just a big old stab in the dark and hope for the best. ‘Spray and pray’, as […]

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Digital Marketing: fads, facts and fantasy

They say that in 2017 digital ad spend will exceed that of television. That’s a lot of money. But more importantly, what does this tell us? Have companies finally come around to the fact that their best and biggest audiences are on digital? This would be a change from the challenge of 2016, which was […]

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Ayanda Mbanga Communications IS the CAN-DO Company

Ayanda Mbanga Communications has entered an exciting new era! CEO, Ayanda Mbanga explains the new direction, fresh approach and services: “From inception, our business was very strong in offering clients print media solutions, specifically in the area of Recruitment Marketing (aka Recruitment Advertising). Some five years ago or so, we started noticing a shift in […]

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Recruitment Advertising: choices and changes in 2017

Choosing the most effective advertising medium is one of the most important decisions employers can make when formulating recruitment strategies for 2017. It’s easy enough to load a job spec on a job board or to call your local paper and pay them to create and publish an advert – BUT before making a hasty […]

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The Spirit of ‘Can Do’: a one-size service does not fit all businesses

The service industry should not be about selling the most expensive products or pushing as many ‘up-sell’ add-ons as possible upon a hapless client without regard for the actual results the client may be seeking. Providing a service is not the same as selling a particular item, wrapping it in a box and sending your […]

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How to create brand advocates with through-the-line advertising

In the olden days (you know – like ten years ago) advertising was neatly divided into two areas: above-the-line (ATL) and below-the-line (BTL). The former consisted of television, cinema, radio and print. The latter revolved around direct mail, emails, banner, point-of-sale, leaflets, samples, competitions, telemarketing, etc. If you decided to advertise across the spectrum, you […]

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Brands versus Lovemarks: Love in the Time of Loyalty Wars

“I’m convinced that the spirit of this new millennium is shifting us from consumption powered by transactions and information to emotional connections created by relationships.” ~ Kevin Roberts, Saatchi & Saatchi

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