The Value of Employee Appreciation: how forward-thinking employers treat their staff

There’s no doubt that employees who feel valued and appreciated, work harder, are happier and feel a greater sense of achievement in their respective roles. However, many employers may be caught in that familiar conundrum of what may constitute appreciation for one person, could well be considered insufficient by another. Add in what could be […]

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The Generation Gap: Is Marketing Missing the Younger Mind?

Every generation is different. The current technological revolution in communication is forcing marketers to recognise a seismic shift in how they approach younger generations – and it’s not just about which media channels to use.

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The Full Monty: Media Through the Line

Tackling a campaign with the intention of wringing out every form of media possible, is daunting. It may also be expensive. However, when done with the right targeting, balance and creativity, it could hit every button with resounding success. A fashionable mindset a while back punted social media marketing as enough to cover key targets […]

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Education and career paths: is there still a connection?

Even though it’s common that people with a degree, diploma, or some form of tertiary education earn more money than those without, it has become more and more prevalent that people don’t necessarily end up working in their field of study – or for very long, for that matter. There are plenty examples of doctors […]

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What’s Hot and What’s Not: 2018 Digital Marketing Trends

Trends come and go. Some are followed slavishly while others are deservedly ignored. However, keeping an astute and wary eye on what’s in, what’s out, what’s a waste of time – and particularly on what your competitors are doing, is important. But what remains certain, is change. And change is emerging more through technology than […]

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Corporate Social Responsibility: make it both moving and meaningful

“It’s a melting pot, Southern Africa. You find these cultural collisions that result in art and music, and it’s pretty amazing” ~ Dave Matthews, musician Music is possibly our most important universal tool of communication. It has echoed down the centuries, combining vibrancy and complexity in ever more intriguing patterns and nuances. It is the language […]

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Employer Branding: is loyalty becoming unfashionable?

“The game has always been about money and accruing it. It’s never really been about the people who help that process. And therein lies the death of company loyalty.” ~ Ted Bauer, “The Context of Things” Loyalty is a misconceived concept in business. Whether you are an employer or employee, assuming that someone may remain […]

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Still Life: the importance of good design in graphics

Many people are unaware how indelibly graphic design directs and influences communication. Its effect lies in every line, colour and shape that underpins either word or pictorial message conveyed. Design is prevalent in every aspect of our modern experience – from a postage stamp to a newspaper, from a label to a billboard. Design lies […]

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Social Media Marketing: are you really building sound customer relations?

There’s a low rumble under social media marketing – and it’s beginning to reach the delicate ears of marketers who have been punting social media as the promised land of abundant return. What is true is that social media cannot be ignored. It is a powerful arm of advertising with global potential that can connect […]

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Top 100 Employers: how did they get there? 

“To improve its culture, a company must first define its purpose: Why does it exist, and what greater good does it serve?”  ~ Steve Howe A few years ago, being a sought-after employer meant no more than offering market-related salaries and benefits, and fair potential for promotion. A list of conventional company values were measured […]

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