5 Quickfire questions to our media buyer

Whether you need it done for print, digital, outdoor, television or radio, we can take care of the media buying, schedules and placements. So what does a day in the life of a media buyer look like? We asked our very own Beverley van der Ross. Tell us about your day. A day in the […]

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Ayanda’s simple truths

Ayanda Mbanga takes a minute this women’s month to reflect on the simple truths that have helped to shape her into the woman she is today. Hayiyo kgomo yaboroko The above phrase can be loosely translated as: “You can’t get a cow while sleeping.” This saying pretty much speaks to the fact that there is […]

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The Importance of Accurate Copywriting: grammar, facts and punctuation

To skip those irksome restrictions and structures of good grammar could land you in a great deal of hot water. Yes, those little marks that sometimes look as though a fly tottered drunkenly across your copy, are vitally important to interpretation of your writing.

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Corporate Identity: what it is and why you need it

Corporate identity is the physical appearance and impression of a company. It encompasses the internal structures, staff relationships, products, services, values and goals and objectives. Corporate identity is the way consumers see you, while brand identity reflects how consumers feel about you. Corporate identity should therefore build a positive impact in consumers’ minds, so that […]

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The Value of Employee Appreciation: how forward-thinking employers treat their staff

There’s no doubt that employees who feel valued and appreciated, work harder, are happier and feel a greater sense of achievement in their respective roles. However, many employers may be caught in that familiar conundrum of what may constitute appreciation for one person, could well be considered insufficient by another. Add in what could be […]

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The Generation Gap: Is Marketing Missing the Younger Mind?

Every generation is different. The current technological revolution in communication is forcing marketers to recognise a seismic shift in how they approach younger generations – and it’s not just about which media channels to use.

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The Full Monty: Media Through the Line

Tackling a campaign with the intention of wringing out every form of media possible, is daunting. It may also be expensive. However, when done with the right targeting, balance and creativity, it could hit every button with resounding success. A fashionable mindset a while back punted social media marketing as enough to cover key targets […]

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Education and career paths: is there still a connection?

Even though it’s common that people with a degree, diploma, or some form of tertiary education earn more money than those without, it has become more and more prevalent that people don’t necessarily end up working in their field of study – or for very long, for that matter. There are plenty examples of doctors […]

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What’s Hot and What’s Not: 2018 Digital Marketing Trends

Trends come and go. Some are followed slavishly while others are deservedly ignored. However, keeping an astute and wary eye on what’s in, what’s out, what’s a waste of time – and particularly on what your competitors are doing, is important. But what remains certain, is change. And change is emerging more through technology than […]

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Corporate Social Responsibility: make it both moving and meaningful

“It’s a melting pot, Southern Africa. You find these cultural collisions that result in art and music, and it’s pretty amazing” ~ Dave Matthews, musician Music is possibly our most important universal tool of communication. It has echoed down the centuries, combining vibrancy and complexity in ever more intriguing patterns and nuances. It is the language […]

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