Whether you need it done for print, digital, outdoor, television or radio, we can take care of the media buying, schedules and placements. So what does a day in the life of a media buyer look like? We asked our very own Beverley van der Ross.
Tell us about your day.
A day in the life of a media buyer starts off with a strong cup of coffee, followed by our clients’ advertising requests before advising them on the most suitable solution or platform for their audience and marketing objectives.
How do you choose the media you select for your clients?
We analyse the current needs of the client, for example, which area they want to advertise in, the relevant demographics and what kind of candidate they are looking for, particularly in socio-economic measurement.
How has the split changed between print and digital media?
Although we often hear the phrase “print is dying,” we still have many people who rely on newspapers for their information, especially in the rural and semi-urban areas. Consequently, we procure both print and digital media, especially for recruitment advertising.
What is the most important tip you can give to clients on media buying?
When buying media, make sure that you are targeting the correct audience and using the correct platform for your campaign to ensure you reach your specific target market.
How do you track return on investment for your clients?
Our long-term clients return to us week after week because they trust our expertise and meticulous execution of campaigns. In the case of recruitment advertising, the real success of a campaign is proven when the vacancy is filled by the placement of the ideal candidate in the shortest time and not through meaningless statistics that show you a million people read your ad, but no one contacted you.
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