“It’s a melting pot, Southern Africa. You find these cultural collisions that result in art and music,
and it’s pretty amazing” ~ Dave Matthews, musician
Music is possibly our most important universal tool of communication. It has echoed down the centuries, combining vibrancy and complexity in ever more intriguing patterns and nuances. It is the language of our innermost being, the expression of emotion, the exposure of soul. When we sing we are all in harmony, in touch with our ancestors and in reach of dreams.
Music, people and upliftment
Africa, more than anywhere else is considered the birthplace of music, rhythm and the power of the human voice.
Deep within each culture, every community is the drive of music, unique to custom and geographical roots. It is tribal, national, generational, and has the ability to both connect and nurture. And shatter global boundaries.
The rich, raw beat of African music has blended into nearly every form and genre of music today. The sound has reached out, and around the globe, and has come back in many different formats – no more pertinent and astonishing than that of the intricate form of opera, a mad clash of natural talent and the deliberate manipulation of notes to stretch the human voice into the realm of the sublime.
When the power of the African voice meets these superlative heights, you have an extraordinary experience – one that must be revered and treasured. Finding, training and promoting the voices in Africa able to provide these unique rich tones to the dramatic opulence that is opera, has to be one of the most valuable contributions to the arts that any company can make through its corporate social responsibility programme.
The Lady in Red initiative
Aware of the need to find support for budding young black opera singers, Kumuka Investment Holdings in collaboration with Mojoline Media, hatched the innovative idea of hosting an annual black tie gala dinner to raise funds to assist talented young singers to reach for the stars in their chosen field, and to celebrate the opportunities this exacting discipline presents.
Visibility for these young singers is often limited, opera being less popular than sports or pop music, therefore receiving little attention in comparison, making it difficult for those with aptitude and passion for the genre to make headway in following their dreams. The Lady in Red initiative is set to change that.
Companies are invited to take up a branded table for 10 people for R15,000. They can then host their clients at this table, providing a 3-fold effect: raising awareness of black talent in this field, raising the monies to support them in the rigorous training demands of the profession, and simultaneously providing clients with the sumptuous reward of a night of glamour and entertainment.
Giving into change
The Lady in Red initiative has already showcased its vision to various sectors and drawn the interest and support of people not only in the arts but also across finance, education, business, science, engineering, etc. It presents an elegant, visible way of creating betterment and growth for young, black talented opera singers in South Africa.
Lady in Red is becoming the sought-after event of the year – and its popularity is no surprise:
- Advancing the inclusion of black talent in opera has struck a nerve with supporters.
- Dedication to discovering budding talent and nurturing this to reach high achievement is something that touches the heart.
- Scouting for raw talent in disadvantaged communities is a true reflection of the real drive for transformation.
- The initiative seeks to ensure that those with talent and ambition will be matched with mentors and groomed to achieve the highest level of success.
- Lady in Red already supports graduates from UCT, helping them to find their feet in the opera world, and to share their extraordinary gifts with the public.
- Supporting black excellence and empowerment resonates with both donors and those guests who are given an opportunity to hear these beautiful voices in action.
- Ultimately, Lady in Red hopes to take their glittering functions throughout Africa, spreading awareness, honing talent, and changing lives.
AMcomms: The Can-Do Company, sponsored a table at the recent splendid Lady in Red event. We invited one of our major clients, the Western Cape Government, to join us for an evening of good food, good company and wonderful entertainment, raising awareness for this cause and bringing potential supporters face to face with the rewards of generosity and the achievement of bright new stars!
Corporate Social Responsibility (CSR) can take many forms, but we feel the arts is the one true road that connects everybody. Opening up possibility for young people to test their aspirations and tackle the challenges in search of this connection, to reach the pinnacle of excellence, has no greater sense of satisfaction. We seek to achieve greatness every day in our business. We can, should – and will do – everything in our power to help others achieve their stamp on success as well.
Please show your support of this outstanding initiative by visiting, liking and sharing their Facebook page: @ladyinredoperasa
Learn more about The Can-Do Company at: www.thecandocompany.co.za